Privacy Policy.

1. Your Privacy Matters

At The Word Felicity, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. What Information We Collect

We may collect the following personal information:

Your full name
Email address
Shipping and billing address
Phone number
Payment details (via third-party payment gateways)
Purchase history
IP address, device information, and browsing behaviour (via cookies and analytics tools that may be collected via SquareSpace.)

3. How We Collect Your Information

We collect information directly from you when you:

Place an order on our website
Subscribe to our newsletter or marketing emails
Contact us via email or contact form
Interact with our website (e.g. through cookies or analytics tools)

We may also collect information through trusted third-party platforms such as:

Payment processors (Stripe)
Email marketing tools
Analytics services

4. Why We Collect Your Information

We collect your personal information to:

Process and fulfil your orders
Communicate with you about your order or account
Respond to your inquiries
Send marketing updates (only with your consent)
Improve our products, services, and website experience
Meet our legal obligations

5. How We Store and Protect Your Information

Your personal information is stored securely using trusted cloud services and protected from unauthorised access, misuse, or disclosure. We take reasonable steps to:

Use secure website and hosting environment (SquareSpace)
Use encrypted payment gateways (Stripe)
Limit access to personal information

6. Disclosure to Third Parties

We may share your personal information with:

Payment processors (Stripe)
Shipping providers (Australia Post)
Website hosting or analytics platforms
Email marketing services (only if you subscribe)

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Some service providers may be located outside Australia. When this occurs, we take reasonable steps to ensure your data is handled in accordance with Australian privacy laws.

7. Marketing and Communications

We may send you marketing communications if you have opted in. You can unsubscribe at any time using the link in our emails or by contacting us directly.

8. Your Rights

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate or outdated information
Withdraw consent to marketing communications
Make a complaint about how we handle your personal information

To make a request, contact us at hello.thewordfelicity@gmail.com.

9. Cookies and Analytics

Our website uses cookies and similar technologies to:

Provide a smoother user experience
Analyse website traffic and usage
Support marketing and remarketing efforts

You can manage or disable cookies in your browser settings, but this may affect site functionality.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the effective date clearly noted.

11. Contact Us

If you have questions, concerns, or complaints about your privacy or this policy, contact:

The Word Felicity
Email: hello.thewordfelicity@gmail.com
ABN: 24219522650
Sydney, NSW, Australia